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Which existing or forthcoming titles are comparable to our proposed title?
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Who is publishing competing or comparable titles?
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Where did the comparable titles sell?
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What is unique about our proposed title in treatment, format or promotion?
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Is there an underdeveloped market niche or gap that we can fill?
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Will we make any money on our proposed title? What data can I use in the title P&L?
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Should we publish in cloth, paper, or both?
