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You can do a title or ISBN search for any of your backlist titles and drill down on the ISBN to the Title Information screen. Here you can check for review and award citations, as well as promotional programs, to see which events caused a spike in demand and ultimately sell-through. Publishers are often surprised by where, or what market, their titles are selling in and once they have this data from Pub Alley they can tweak their ongoing marketing plans accordingly.
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